Lori Lane is President and CEO of LLane & Co, a boutique firm specializing in new home sales, marketing, and brand strategy. Known for her hands-on leadership style, Lori personally guides strategy for each community she represents, partnering closely with builders and developers to create customized, performance-driven solutions that elevate new construction projects and deliver results.

A nationally recognized industry leader, Lori has been featured in outlets such as Business Insider, USA Today, and Yahoo Finance, and has earned honors including RISMedia Newsmaker and Vogue Top 50 Women in Georgia. With more than 20 years of experience—and a focus on new construction since 2003—she has led the marketing and sell-out of over 400 communities, generating more than $5 billion in sales.

Formerly President and Managing Broker of the New Homes Division at Berkshire Hathaway HomeServices Georgia Properties, Lori remains affiliated with the firm as an Associate Broker. Today, she leads LLane & Co with a highly personalized, builder-focused approach that blends strategy, creativity, and deep market expertise across Greater Atlanta.