Surround yourself in Luxury real estate defined.
The premiere of Berkshire Hathaway HomeServices Georgia Properties Luxury Collection Black and White Elegance campaign introduced the market to a NEW ERA OF LUXURY and REDEFINED THE LUXURY REAL ESTATE EXPERIENCE! The campaign used iconic fashion to drive imagery and evoked an emotional response that is aspirational in its elegance. The multi-phased campaign continued development in collaboration with the Savannah College of Art and Design (SCAD) and renowned architect, Bill Harrison. The iconic lady image used in the first stages of the campaign was reminiscent of classic Hollywood glamour and created an emotional connection to luxury consumers and agents. This aspirational and inspirational approach was a complete departure from traditional real estate marketing. Other elements of the campaign included storytelling, luxury personas and the use of the 5 senses in luxury materials and the luxury property showing experience. The innovative designs and the effective use of print, digital and social marketing were very successful in generating award-winning recognition and results with over 486% sales volume increase.
Find your dream home in our prestigious Luxury Collection. Each residence is a masterpiece, offering unique design, premium finishes, and unmatched sophistication.
811 Hawks Nest Court, Ball Ground, GA 30107
8 BD | 11 BA | 20,010 Sq.Ft.
3875 Tuxedo Road Northwest, Atlanta, GA 30342-4033
6 BD | 6 BA | 9,906 Sq.Ft.
389 Lincoln Drive, Gainesville, GA 30506
4 BD | 4 BA | 2,479 Sq.Ft.
885 Crabapple Hill, Milton, GA 30004
7 BD | 9 BA | 10,134 Sq.Ft.
509 Highway 254, Cleveland, GA 30528
5 BD | 6 BA | 11,278 Sq.Ft.
3074 Watsons Bend, Milton, GA 30004
6 BD | 8 BA | 7,486 Sq.Ft.
Berkshire Hathaway HomeServices Georgia Properties' exclusive Luxury Collection digital magazine that highlights luxury real estate properties throughout metro Atlanta, the state of Georgia, nationally and globally.
Moss Hill Ranch is a magnificent 50+ acre equestrian farm nestled in the picturesque surroundings of Clayton, Georgia.
The city's streetscapes are cloaked in diversity and boast a thriving restaurant scene.
BHHSGA Luxury Collection Celebrated our 10 year anniversary in September of 2024.
Lori defines new home and luxury real estate sales and marketing and continues to make a lasting impact on Atlanta’s real estate industry.