Lori Lane

Leave a Message

By providing Lori Lane your contact information, you acknowledge and agree to our Privacy Policy and consent to receiving marketing communications, including through automated calls, texts, and emails, some of which may use artificial or prerecorded voices. This consent isn’t necessary for purchasing any products or services and you may opt out at any time. To opt out from texts, you can reply, ‘stop’ at any time. To opt out from emails, you can click on the unsubscribe link in the emails. Message and data rates may apply.

Thank you for your message. I will be in touch with you shortly.

Luxury Collection Homes

Luxury Collection

Surround yourself in Luxury real estate defined.

Strategic Partnerships

The Evolution of Luxury

The premiere of Berkshire Hathaway HomeServices Georgia Properties Luxury Collection Black and White Elegance campaign introduced the market to a NEW ERA OF LUXURY and REDEFINED THE LUXURY REAL ESTATE EXPERIENCE! The campaign used iconic fashion to drive imagery and evoked an emotional response that is aspirational in its elegance. The multi-phased campaign continued development in collaboration with the Savannah College of Art and Design (SCAD) and renowned architect, Bill Harrison. The iconic lady image used in the first stages of the campaign was reminiscent of classic Hollywood glamour and created an emotional connection to luxury consumers and agents. This aspirational and inspirational approach was a complete departure from traditional real estate marketing. Other elements of the campaign included storytelling, luxury personas and the use of the 5 senses in luxury materials and the luxury property showing experience. The innovative designs and the effective use of print, digital and social marketing were very successful in generating award-winning recognition and results with over 486% sales volume increase.

Property Listings

Find your dream home in our prestigious Luxury Collection. Each residence is a masterpiece, offering unique design, premium finishes, and unmatched sophistication.

For Sale

MLS® 7468863

The Collective Digital Magazine

Berkshire Hathaway HomeServices Georgia Properties' exclusive Luxury Collection digital magazine that highlights luxury real estate properties throughout metro Atlanta, the state of Georgia, nationally and globally.