By Lori Lane, President of the New Homes Division – Berkshire Hathaway HomeServices Georgia Properties
Selling your home during the summer can be a smart move. Long daylight hours, school breaks, and warmer weather often bring more buyers into the market. But with increased inventory comes increased competition—so how do you make your home rise to the top?
Here are my top tips to ensure your property shines during the hottest real estate season of the year.
🌿 1. Maximize Summer Curb Appeal
First impressions are everything. The exterior of your home is the first thing buyers see—both online and in person. A well-manicured lawn, fresh mulch, and vibrant seasonal flowers create a warm, welcoming first impression.
Lori's Tips:
-
Trim hedges and trees for a clean, polished look
-
Add potted plants or hanging baskets with bright summer blooms
-
Pressure-wash the driveway and front walk
-
Repaint or refresh the front door for added charm
Remember, buyers start judging your home before they even walk inside.
🛋 2. Use Seasonal Staging to Your Advantage
Staging your home is always important—but in the summer, it’s an opportunity to highlight indoor/outdoor living, natural light, and relaxed elegance.
Lori's Tips:
-
Use light, breathable fabrics like linen and cotton in neutral or coastal tones
-
Keep blinds open to let in natural sunlight (morning showings are ideal)
-
Set outdoor tables with colorful place settings or fresh citrus bowls
-
Place a pitcher of lemonade or infused water in the kitchen for an inviting touch
Show buyers how easy—and beautiful—summer living can be in your home.
🌬 3. Keep Open Houses Cool and Scent-Free
Summer showings can be tricky when it comes to heat and humidity. It's essential to keep your home cool, clean, and fresh-smelling—without overpowering fragrances that can distract or deter sensitive buyers.
Lori's Tips:
-
Set the thermostat to a comfortable level before every showing
-
Avoid candles or plug-ins; opt for fresh air and subtle scents like lemon or eucalyptus
-
Open a few windows (weather permitting) for ventilation
-
Consider baking simple cookies or offering cold refreshments during open houses
A light, refreshing environment will make buyers feel comfortable—and stay longer.
📸 4. Update Your Photos for the Summer Vibe
If you’re re-listing or selling after spring, make sure your marketing materials reflect the season. Updated photos that showcase blooming landscaping, outdoor spaces, and bright interiors will grab attention in online searches.
Lori's Tips:
-
Feature outdoor living areas—patios, decks, courtyards
-
Include lifestyle shots that reflect the season (grilling, lounging, gardening)
-
Schedule professional photos during golden hour or mid-morning for natural light
Online appeal is your home’s first handshake—make sure it’s a strong one.
Final Thoughts: Summer Is the Season to Shine 🌞
As a long-time leader in Georgia’s luxury real estate market, I’ve seen firsthand how a few thoughtful tweaks can elevate your listing and attract the right buyers—fast. Summer is your moment to make your home shine, inside and out.
