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Lori Lane

An Innovative Visionary, Who Has Redefined Atlanta’s Luxury and New Homes Real Estate Landscape

Building Excellence, Redefining Luxury

With a proven track record of success, Lori Lane combines creativity, strategy, and industry expertise to shape the future of new home construction and luxury real estate in Greater Atlanta.

#1

BHHS Division - South Region 18 Months in a Row

30+

New Homes Communities in Metro Atlanta and Beyond

200+

Awards for Outstanding Achievements in Marketing

$854M+

2023 New Homes and Luxury Real Estate Sales Combined

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Lori Lane

She is President and Managing Broker of Berkshire Hathaway HomeServices Georgia Properties highly successful New Homes Division and Senior Vice President of Luxury and Global. After founding and growing Georgia Properties’ award-winning New Homes Division, Lori has earned her reputation as an industry innovator with an undeniable eye for excellence. Her many clients are some of the most respected builders and developers across Greater Atlanta. She consistently represents 30 plus new construction communities in Atlanta and Savannah spanning 13 counties at any one time. 
 
During her tenor, Lori and her team have been nationally recognized for their award-winning strategies for the marketing and selling of new construction and have won hundreds of awards that celebrate outstanding achievement and excellence in home building and marketing. This past year the New Homes Division and their clients took home over 30 Professionalism (OBIE) awards presented by the Greater Atlanta Homebuilders Association. In addition, the Luxury Collection was awarded Best Overall Marketing at the Who’s Who in Luxury Real Estate Fall 2024 Conference.

In the News

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Work With Lori

Lori defines new home and luxury real estate sales and marketing and continues to make a lasting impact on Atlanta’s real estate industry.

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